Retailer Support Programs

When you’re placing plant orders, you have a lot of choices. And breeders will dream up almost anything to dazzle you. So try this. We run our plants through stringent trials, to test both grower and garden performance, in container and in-ground situations. The result is that Proven Winners® will give you the most beautiful, consistent, and reliably successful plants in the world. No one else can make that claim. At all.

Become a Certified Retailer

It’s simple – a trained staff is more effective. Companies that invest in staff training routinely see an increase in productivity, revenue, and employee loyalty. While some training programs can be costly, we are offering to train your staff on Proven Winners® plants and products free. Why? Because when you’re successful, we’re successful. We want you to be armed with everything you need to know to have a profitable season.

There are 1,021 other independent garden centers and 7,752 employees just like you, who became Certified Proven Winners® Retailers in 2018. 99% of them say they would recommend our training program to a co-worker. Training is available from Feb 1 through May 1 every year at provenwinners.com/training.

Certified Retailers gain greater visibility, plus rewards.

This year, it’s more important than ever to become a Certified Proven Winners® Retailer. That’s because starting the Spring of 2019, the Proven Winners® website will only feature retailers that have completed certification. This exclusivity is to give loyal retailers priority, sending consumers to those trained on Proven Winners® products and dedicated towards training staff on Proven Winners® plants. Certified retailers will automatically be listed on the Retailer Locator of the Proven Winners® website. To maintain your priority status, just maintain your yearly certification.

Expanded training available.

Join the Proven Winners® University and take advantage of a valuable benefit created exclusively for our Certified Retailers. Going beyond the topics covered in our Certified Training program, we’ve created a series of additional training videos on topics like container gardening, pollinators, garden pests, and sales and marketing tips. These 2-5-minute, informative videos can be used in weekly staff meetings, assigned to employees to complete on their own, or shown on a kiosk in your store.

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Gardener’s Idea Book

Gardener's Idea BookOur passion is inspiring people with new ideas about how to use plants to make their world more beautiful. Each year, we produce our Gardener’s Idea Book which is filled with captivating designs, lavish container recipes, and gardening concepts we’d love gardeners to try, then backed by expanded content online at www.beauty.provenwinners.com.

This popular guide is distributed to 450,000 consumers by request only each year.57% of retailers have reported that customers come in to their stores with the Gardener’s Idea Book in hand and request plants by name. Take advantage of our exclusive co-op offer for retailers to make sure your customers receive one from your store.

Customize your message
Your customers are looking to their local IGCs for gardening ideas and inspiration. Let them know you are open for business and ready to serve them by sending out a customized Gardener’s Idea Book in Spring. Just let us know what you’re looking to do, and we can help create a custom solution.

Unique Social Media Activities
Provide Additional Support

Laura and Aaron from Garden Answer have become key influencers for Proven Winners®, with their popularity skyrocketing in the last year alone. Currently, over 2.4 million fans follow them on Facebook, and their YouTube gardening videos have been viewed over 40 million times. Proven Winners® is financing the production of over 100 Garden Answer videos each year, focusing exclusively on Proven Winners® plants – available for your use.

Reaching Consumers from Every Angle

The Proven Winners® marketing team is dedicated to communicating the brand promise to consumers where they live – online, on the road, at home, even in line at the grocery store. Here’s how we’re working to spread the message.

Traditional Marketing

  • Pleasant View Gardens Traditional MarketingNational Print Advertising: We’ll create millions of impressions of the Plants of the Year in our 2019 advertising campaign which reaches across the U.S. and Canada.
  • Gardener’s Idea Book: 450,000 copies of our popular Gardener’s Idea Book are distributed in the U.S. and Canada by request only every year.
  • E-Newsletter: Over 202,000 consumers have opted in to receive our monthly Winner’s Circle e-newsletter.
  • Billboards: Billboards go up every Spring along the nation’s busiest roadways to remind consumers that it is time to head to their local retailer.
  • Websites: More than 4 million visitors have visited our websites this year: provenwinners.com, beauty.provenwinners.com, and nationalplantoftheyear.com.

Today’s Purchasing Model:
Excite. Connect. Collect. Convert. Delight.

Show them an enticing offer, engage with them about it online, collect their information in exchange for the sale, and celebrate their delight with your product. Here’s how Proven Winners® is doing it every day through its social media channels.

2 pages with 298,354 followers on Facebook
@Proven Winners
Post: Videos, educational graphics, DIY, seasonal varieties, events, contests

3 channels with 9,890,668 video views on YouTube
youtube.com/user/provenwinners
Post: DIY projects, how to videos, design ideas, gardening and maintenance tips, what’s new

35,327 followers on Instagram
@provenwinners
Post: High quality images, macros, impressive landscapes, “extreme” plants, videos, reposts

357,177 pin saves on Pinterest
pinterest.com/provenwinners
Post: Trends, DIY, container recipes, design ideas, problem-solving plants, plants by color

 16,436 followers on Twitter
@Proven Winners
Post: Seasonal varieties, news, articles, events, retweets, #plantchat, educational graphics

When you’re placing plant orders, you have a lot of choices. And breeders will dream up almost anything to dazzle you. So try this. We run our plants through stringent trials, to test both grower and garden performance, in container and in-ground situations. The result is that Proven Winners® will give you the most beautiful, consistent, and reliably successful plants in the world. No one else can make that claim. At all.

Become a Certified Retailer

It’s simple – a trained staff is more effective. Companies that invest in staff training routinely see an increase in productivity, revenue, and employee loyalty. While some training programs can be costly, we are offering to train your staff on Proven Winners® plants and products free. Why? Because when you’re successful, we’re successful. We want you to be armed with everything you need to know to have a profitable season.

There are 1,021 other independent garden centers and 7,752 employees just like you, who became Certified Proven Winners® Retailers in 2018. 99% of them say they would recommend our training program to a co-worker. Training is available from Feb 1 through May 1 every year at provenwinners.com/training.

Certified Retailers gain greater visibility, plus rewards.

This year, it’s more important than ever to become a Certified Proven Winners® Retailer. That’s because starting the Spring of 2019, the Proven Winners® website will only feature retailers that have completed certification. This exclusivity is to give loyal retailers priority, sending consumers to those trained on Proven Winners® products and dedicated towards training staff on Proven Winners® plants. Certified retailers will automatically be listed on the Retailer Locator of the Proven Winners® website. To maintain your priority status, just maintain your yearly certification.

Expanded training available.

Join the Proven Winners® University and take advantage of a valuable benefit created exclusively for our Certified Retailers. Going beyond the topics covered in our Certified Training program, we’ve created a series of additional training videos on topics like container gardening, pollinators, garden pests, and sales and marketing tips. These 2-5-minute, informative videos can be used in weekly staff meetings, assigned to employees to complete on their own, or shown on a kiosk in your store.

Share this Resource:
Gardener’s Idea Book

Gardener's Idea BookOur passion is inspiring people with new ideas about how to use plants to make their world more beautiful. Each year, we produce our Gardener’s Idea Book which is filled with captivating designs, lavish container recipes, and gardening concepts we’d love gardeners to try, then backed by expanded content online at www.beauty.provenwinners.com.

This popular guide is distributed to 450,000 consumers by request only each year.57% of retailers have reported that customers come in to their stores with the Gardener’s Idea Book in hand and request plants by name. Take advantage of our exclusive co-op offer for retailers to make sure your customers receive one from your store.

Customize your message
Your customers are looking to their local IGCs for gardening ideas and inspiration. Let them know you are open for business and ready to serve them by sending out a customized Gardener’s Idea Book in Spring. Just let us know what you’re looking to do, and we can help create a custom solution.

Unique Social Media Activities
Provide Additional Support

Laura and Aaron from Garden Answer have become key influencers for Proven Winners®, with their popularity skyrocketing in the last year alone. Currently, over 2.4 million fans follow them on Facebook, and their YouTube gardening videos have been viewed over 40 million times. Proven Winners® is financing the production of over 100 Garden Answer videos each year, focusing exclusively on Proven Winners® plants – available for your use.

Reaching Consumers from Every Angle

The Proven Winners® marketing team is dedicated to communicating the brand promise to consumers where they live – online, on the road, at home, even in line at the grocery store. Here’s how we’re working to spread the message.

Traditional Marketing

  • Pleasant View Gardens Traditional MarketingNational Print Advertising: We’ll create millions of impressions of the Plants of the Year in our 2019 advertising campaign which reaches across the U.S. and Canada.
  • Gardener’s Idea Book: 450,000 copies of our popular Gardener’s Idea Book are distributed in the U.S. and Canada by request only every year.
  • E-Newsletter: Over 202,000 consumers have opted in to receive our monthly Winner’s Circle e-newsletter.
  • Billboards: Billboards go up every Spring along the nation’s busiest roadways to remind consumers that it is time to head to their local retailer.
  • Websites: More than 4 million visitors have visited our websites this year: provenwinners.com, beauty.provenwinners.com, and nationalplantoftheyear.com.

Today’s Purchasing Model:
Excite. Connect. Collect. Convert. Delight.

Show them an enticing offer, engage with them about it online, collect their information in exchange for the sale, and celebrate their delight with your product. Here’s how Proven Winners® is doing it every day through its social media channels.

2 pages with 298,354 followers on Facebook
@Proven Winners
Post: Videos, educational graphics, DIY, seasonal varieties, events, contests

3 channels with 9,890,668 video views on YouTube
youtube.com/user/provenwinners
Post: DIY projects, how to videos, design ideas, gardening and maintenance tips, what’s new

35,327 followers on Instagram
@provenwinners
Post: High quality images, macros, impressive landscapes, “extreme” plants, videos, reposts

357,177 pin saves on Pinterest
pinterest.com/provenwinners
Post: Trends, DIY, container recipes, design ideas, problem-solving plants, plants by color

 16,436 followers on Twitter
@Proven Winners
Post: Seasonal varieties, news, articles, events, retweets, #plantchat, educational graphics

  • Proven Winners
  • Proven Winners