Everyone knows the importance of color in the horticulture business. Especially retailers, who understand that plants in color draw much more consumer attention and fly off the benches at a much higher pace.
This is a big a deal when you’re talking about annuals but what about perennials and shrubs? What happens to those costly inventories that aren’t at their peak? The ones that aren’t selling as quickly? Unfortunately, as many retailers have seen for themselves, those perennials and shrubs are destined for deep discount pricing or the compost pile.
To help garden centers in New England and surrounding states, Pleasant View Gardens (PVG) came up with a more intelligent approach: The ColorSmart® Perennial & Shrub Program, which keeps garden centers stocked with fast-selling, in-color plants throughout the season. In short, ColorSmart provides bulked 1-, 2-, and 3-gallon perennials and shrubs cracking with color in seasonal blocks. All cultivated for perfectly timed color to reduce shrink, increase retail turns, and bring back hugely satisfied customers.
And to launch this year’s ColorSmart Perennials & Shrubs Program, Pleasant View Gardens has created its very own Color Guide – 145 pages chock full of color, giving retailers the perfect tool to identify the perennials and shrubs they want to carry this year. The ColorSmart Color Guide also provides interesting facts about each plant, including growing tips, cultural data, and even seasonal availability.
“We continue to see great enthusiasm for our ColorSmart Program from year-to-year”, explains Pleasant View Gardens national sales manager, Andy Huntington. “But in listening to our retail partners, we learned they were looking for a tool that inspired them…that they could in-turn use to inspire their customers. That’s why we developed our new Color Guide. It brings the idea of perfectly timed color to life, so retailers can envision what that would look like in their stores and, more importantly, at their registers,” finishes Huntington.
To learn more about smart color for perennials and shrubs, download the digital version of PVG’s new 2022 ColorSmart Color Guide at pwpvg.com/colorsmart. And to participate in Pleasant View Gardens’ ColorSmart Program, just call 603-435-8361.